The referral program
Tell your group chat.*
Get stuff.
Darling Dog’s referral program. Every friend you pull in moves you up a tier. Stickers, bandanas, tees, and a feature in the Dispatch at the top.
Find your referral link
Already part of the pack? Enter your subscriber email to find your personal referral link.
Not part of the Darling Dog Club yet? That’s step one.
Join the packcopy, paste, send
Pre-written if you want it
“Y’all. If you have a dog you need this newsletter. [link]”
“This is the only dog thing I read every week. Signing you up basically. [link]”
“I think about this newsletter when I’m walking my dog, which is embarrassing. Here. [link]”
How it works
1
Grab your link right up top.
Or scroll to the bottom of any email we send you. It’s tucked in there every time.
2
Send it.
Group chat, your sister, the one friend who sends you dog TikToks at 11pm.
3
When they sign up and stick around for a week, you move up a tier.
Rewards show up in your inbox or your mailbox.
the good stuff
What you can earn
1Referral
Sticker pack, mailed to you.
The kind that looks good on a Hydroflask.
3Referrals
Branded bandana for your pup.
Soft cotton, fits most neck sizes, actually usable.
8Referrals
The Darling Dog tee.
Soft one, not scratchy one. The one you’ll actually wear.
20Referrals
The whole package.
Guaranteed Dog of the Week feature in the Dispatch, plus a custom illustration of your dog by a real illustrator (print-ready file, people frame these).
Questions people ask
Where do I find my personal link?
Easiest move: pop your email into the box at the top of this page and we’ll pull it right up. Rather dig through your inbox? It’s at the bottom of every email we send you.
What counts as a referral?
Someone signs up through your link and stays on the list for 7 days. Full stop. If they bounce in week one, that one doesn’t count. After that it’s yours.
What if someone unsubscribes later?
If they drop off inside the first 7 days, we don’t count it. If they unsubscribe after that, your tier doesn’t go backwards. You earned it.
Can I refer myself with a second email?
No. We check for that. If it looks like gaming (same household signing up five times, obvious throwaway addresses) we’ll flag it and reach out. We’re not strict about it, but we’re watching.
How fast do rewards arrive?
Digital stuff (illustration file, Dog of the Week slot) within a few days of hitting the tier. Physical stuff (stickers, bandanas, tees) ships within 7 to 10 days.
Do the rewards stack?
Yes. Hit 8 refs and you get the stickers, the bandana, and the tee. We don’t make you choose.
Where do I check my count?
Your count updates once a day. We’ll email you every time someone new signs up with your link, so you’ll know in real time who you’ve reeled in. (Well, within a day. Close enough.)
*the guarantee
If it won’t make the group chat, we won’t send it.
We’d rather go dark than go generic.
